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Company strategic marketing management - synergic approach and value creating

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F10%3APU90960" target="_blank" >RIV/00216305:26510/10:PU90960 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Company strategic marketing management - synergic approach and value creating

  • Original language description

    The worldwide economic crisis and turbulent market environment have forced companies to change their business approaches. Czech economy represents a small and relatively saturated market with a relatively high degree of industry specialization. Successful company operation is conditioned by multiple factors the definition of which has been the focus of interest of theorists as well as practitioners for a long time. The turbulent environment (increasing competitive pressure, growing demands of customersand other stakeholders, dynamism in development, obsolescence of technologies and products, increasing interventions of the European Union bodies and public authorities, the changing perception and behaviour of customers, the changing character of competition etc.) makes managements and owners of businesses seek, in addition to other things, new and more effective managerial, marketing and commercial approaches that will provide their successful enterprising not only on the domestic mark

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2010

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

  • ISSN

    1211-8516

  • e-ISSN

  • Volume of the periodical

    LVIII

  • Issue of the periodical within the volume

    6

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    10

  • Pages from-to

  • UT code for WoS article

  • EID of the result in the Scopus database