The Importance of Marketing Activities in seeking business opportunities
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92555" target="_blank" >RIV/00216305:26510/11:PU92555 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Importance of Marketing Activities in seeking business opportunities
Original language description
Current knowledge indicates that there are marketing activities which stand behind successful companies, as a part behavioral aspect of market orientation. Expect customer, there are another groups of stakeholder which is getting to the fore and with which the companies establish, develop and maintain relationships. The aim of the article is to map the importance of marketing activities in seeking business opportunities in the Czech Republic.
Czech name
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Czech description
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Classification
Type
O - Miscellaneous
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů