Creating the national image-tool to better promote the country?
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F11%3APU92818" target="_blank" >RIV/00216305:26510/11:PU92818 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Creating the national image-tool to better promote the country?
Original language description
This paper deals with how to create a national image. In the first part the theoretical background is outlined, the aspects which are important in creating image. Then the paper summarizes the problems of creating image of the Czech Republic. It includes the characteristics of organizations which are responsible for the spreading image of the Czech Republic abroad, the problems with creating the logograph for the Czech Republic and a perception of the Czech Republic by inhabitants of Germany.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2011
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
International Scientific Ph.D. and Post Docs Conference
ISBN
978-80-214-4257-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
119-125
Publisher name
VUT Brno
Place of publication
Brno
Event location
VUT FP Brno
Event date
May 27, 2011
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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