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Generic stakeholder strategy

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F12%3APU98826" target="_blank" >RIV/00216305:26510/12:PU98826 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Generic stakeholder strategy

  • Original language description

    In the present time of constant changes, globalization, technological progress and fast changing market is for company increasingly difficult to orientate in the highly competitive environment. Except customers, who are key elements of marketing strategies, there are other interest groups (stakeholders) who come into relationship with company and who more or less influence the future development and performance of the company. Stakeholder approach recognizes importance of all groups or individual who are in a relationship with company. Basic question of this approach is who or what are stakeholders and what responsibilities does the company have to have to these interest groups. Part of stakeholders approach is relationship marketing, which make up oneof the important component for formulation marketing strategies. Each company that wants to succeed at the market should have chosen marketing strategy which would support the overall strategy of company.

  • Czech name

  • Czech description

Classification

  • Type

    J<sub>x</sub> - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

  • CEP classification

    AE - Management, administration and clerical work

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2012

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    Economics and management-2007

  • ISSN

    1822-6515

  • e-ISSN

  • Volume of the periodical

    2012

  • Issue of the periodical within the volume

    17

  • Country of publishing house

    LT - LITHUANIA

  • Number of pages

    5

  • Pages from-to

    665-669

  • UT code for WoS article

  • EID of the result in the Scopus database