New Tools for Effective Marketing Communications

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU106064" target="_blank" >RIV/00216305:26510/13:PU106064 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

New Tools for Effective Marketing Communications

Original language description

Successful companies are aware of the needs for long-term strategic development, which is based on relationship marketing with customers. That is necessary to touch the customers emotion and their irrationality of purchase decision. For this touch use companies marketing communication tools to increase own sales. Adequate communication can create optimal background for effective marketing. The article is focused on dependency between genders and used marketing communication tools. The objective of thisresearch is to verify intensity dependence of marketing communication in connection with respondents and to identify impacts the marketing communication and to describe communication trend. The research was aimed at random chosen group of young people inthe Czech Republic.

Czech name

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Czech description

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Type

J_x - Unclassified - Peer-reviewed scientific article (Jimp, Jsc and Jost)

CEP classification

AE - Management, administration and clerical work

OECD FORD branch

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Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2013

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Bohemiae Meridionales. Jihočeská univerzita v Českých Budějovicích AE AH

ISSN

1212-3285

e-ISSN

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Volume of the periodical

16

Issue of the periodical within the volume

1

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

9

Pages from-to

35-43

UT code for WoS article

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EID of the result in the Scopus database

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