A systems approach to the strategic management of e-commerce

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU107106" target="_blank" >RIV/00216305:26510/13:PU107106 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
A systems approach to the strategic management of e-commerce
Original language description
This paper aims to create a model of e-business, focusing on customer needs. The result of solving this problem is the creation of a model where the selected dynamic processes are examined. Addressing of the strategic management of e-commerce in the company, is focused primarily on customers. It is very important to make a survey of the entire company, to learn its business decisions and obtaining information not only about the market, but also in internal affairs. Among the results belong the characteristics of company strategy and information characterization, which are based on a commercial (business) corporate strategy and corporate strategy quality, or other strategies. The strategy is continually evaluated at certain intervals and adapted to current requirements. Using MATLAB software an economic model of electronic commerce is designed. For the actual model Simulink as a special toolbox for modeling cybernetic systems is used.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Creating Global Competitive Economies: 2020 Vision Planning & Implementation
ISBN
978-0-9860419-1-4
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
1345-1352
Publisher name
IBIMA
Place of publication
Roma
Event location
Roma
Event date
Nov 13, 2013
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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