Marketing effectiveness in engineering: Case study In Czech companies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU114376" target="_blank" >RIV/00216305:26510/15:PU114376 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Marketing effectiveness in engineering: Case study In Czech companies
Original language description
Paper is focused on the current needs of the business effectiveness and efficiency of marketing activities in engineering field. In industrial environment, effectiveness has been kind of prerequisite for the success of the strategic marketing objectives in relation to corporate strategy. To explore the knowledge area there was also used primary and secondary research. The research was conducted in three companies. This paper is based on primary research, where case study was used, designed as triangulation (included structured questionnaire, interviews, content analysis).
Czech name
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Czech description
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Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth Editor
ISBN
978-0-9860419-4-5
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
2303-2310
Publisher name
International Business Information Management Association (IBIMA)
Place of publication
Amsterdam Netherlands
Event location
Amsterdam
Event date
May 7, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000360508700225

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