Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU114557" target="_blank" >RIV/00216305:26510/15:PU114557 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Business and Entrepreneurship Development of Czech SMEs through Participation in International Fairs and Exhibitions

Original language description

Purpose of the article: Successful entry into the foreign market is a promising perspective of business development and entrepreneurship for the Czech small and medium enterprises (SMEs), but there are also barriers, like knowledge of the language or environment, information, experience, different legislation, and high cost of entering in a foreign market. Performing analytical research shows that recent scientific literature has limits regarding solution of entry costs for marketing and promotion. Methodology / methods: The study uses the method of analysis of primary and secondary data and structured data collection in the form of streamlining the scientific literature related to the topic of internationalization and barriers to market entry. Methods for collecting data questionnaire and its evaluation using statistical methods. Scientific aim: The study aims to clarify the issue of Czech SME entry to foreign markets, with an emphasis on business and entrepreneurship development of Czech SMEs through participation in international fairs and exhibitions and explores the possibilities to manage costs for the marketing and promotion, with regard to the possibility of using grant. Findings: Using the survey, the study examines 338 Czech enterprises, which acquired financial assistance thanks to grant programme Marketing II, between 2010-2014. The work compares the results with those businesses that have not received grant aid, or did not apply for it and opted for a different type of promotion. Conclusions: With extensive questionnaire the research paper examines, whether this form of grant support of participation in international fairs and exhibitions is an effective solution when putting Czech SMEs on foreign markets, what promotion solutions chose those firms that have not benefited from subsidies, what kind of support would be welcome, what was a success and what are the limits. The work opens up new possibilities for research in this area.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50602 - Public administration

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2015

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

"Perspectives of Business and Entrepreneurship Development"

ISBN

978-80-214-5198-8

ISSN

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e-ISSN

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Number of pages

11

Pages from-to

273-282

Publisher name

Neuveden

Place of publication

Brno

Event location

Brno

Event date

May 28, 2015

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

000428947700026