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Consumer House of Quality Matrix for Shopping Decision Making Process

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116787" target="_blank" >RIV/00216305:26510/15:PU116787 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Consumer House of Quality Matrix for Shopping Decision Making Process

  • Original language description

    The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AH - Economics

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015

  • ISBN

    978-619-7105-48-3

  • ISSN

    2367-5659

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    131-138

  • Publisher name

    Bulgarian Academy of Sciences

  • Place of publication

    Albena, Bulgaria

  • Event location

    Albena

  • Event date

    Aug 26, 2015

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article

    000374911400017