Consumer House of Quality Matrix for Shopping Decision Making Process
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU116787" target="_blank" >RIV/00216305:26510/15:PU116787 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Consumer House of Quality Matrix for Shopping Decision Making Process
Original language description
The purpose of this study is to present the new method where the house of quality is crucial tool which helps customers in shopping decision making process. The suggested method is based on the combination of customer marketing mix 4C and the house of quality.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AH - Economics
OECD FORD branch
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Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
2nd International Multidisciplinary Scientific Conference on Social Sciences and Arts SGEM2015
ISBN
978-619-7105-48-3
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
131-138
Publisher name
Bulgarian Academy of Sciences
Place of publication
Albena, Bulgaria
Event location
Albena
Event date
Aug 26, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000374911400017