Consumer Behavior in Outdoor-Clothing Segment
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F15%3APU117310" target="_blank" >RIV/00216305:26510/15:PU117310 - isvavai.cz</a>
Result on the web
—
DOI - Digital Object Identifier
—
Alternative languages
Result language
angličtina
Original language name
Consumer Behavior in Outdoor-Clothing Segment
Original language description
In past decades changes in scientific approach to evaluation of consumer-behavior issue have been introduced. In the past scientists believed that a consumer was a fully informed human being making decision in a way to maximize their profit. Today, i.e., when the Western society does not suffer from any lack, this approach is changing. Consumers are not fully informed, they are affected by changes in fashion trends, influenced by their environment, no matter if by family/friends or advertising. When making their decisions consumers must face a risk of purchase of a wrong product, dissatisfying their needs. This paper deals with consumer behavior in outdoor-clothing segment. Secondary research has revealed that outdoor clothing is very popular in the Czech Republic, used not only for outdoor activities. The universality of outdoor clothing enables people to wear such clothing also for their every-day activities. Several types of consumers have been defined depending on their attitude to outdoor activities; a questionnaire survey (n=338) has been employed. The most represented type of a consumer has been an individual with medium-intense relation to outdoor activities. The purchase of such consumer is influenced by several factors, including campaigns/discounts, material brand, clothing brand, fashion, every day use, recommendations offered by their family or friends. However, such consumer may not be finally satisfied with their purchase.
Czech name
—
Czech description
—
Classification
Type
D - Article in proceedings
CEP classification
—
OECD FORD branch
50204 - Business and management
Result continuities
Project
—
Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth
ISBN
978-0-9860419-5-2
ISSN
—
e-ISSN
—
Number of pages
7
Pages from-to
1278-1284
Publisher name
Neuveden
Place of publication
Neuveden
Event location
Madrid
Event date
Nov 11, 2015
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000366872700127