Managerial Application of Business Model in Respect to Macroeconomical Development

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU119861" target="_blank" >RIV/00216305:26510/16:PU119861 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Managerial Application of Business Model in Respect to Macroeconomical Development
Original language description
Business models have become an indispensable tool for managers exploited at all stages of their business and its application is possible in all segments. Its use has been found in marketing (Trebaljevac, Bojovic, 2015; Wallnöfer, Hacklin, 2013) in the innovations (Bonazzi, Zilber, 2014; Euchner, Ganguly, 2014) in the management of multiple values (Kita, 2015; Kita, 2014) in the creation of a business plan (Hanshaw, 2015; Dudin, Kutsuri, Fedorova, Dzusova, Namitulina, 2015) and in strategic management (Stan, 2013; Jaakko, Juha-Antti, Arjo, Henrikki, 2011). This article describes the application of Business Model Canvas as a management tool in the macroeconomic development of economy. The application is supported by the results of an investigating qualitative research, which took place in 2015 among IT managers in the Czech Republic. The elaboration of the questions in other segments is expected in the future.
Czech name
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Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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