Product Flow Management of Small and Medium-sized Enterprises

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU120807" target="_blank" >RIV/00216305:26510/16:PU120807 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2016B24</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2016B24" target="_blank" >10.5593/sgemsocial2016B24</a>

Result language
angličtina
Original language name
Product Flow Management of Small and Medium-sized Enterprises
Original language description
This article is focused on the effective use of product portfolio management in small and medium enterprises. The position of product portfolio management is defined within the scope of product lifecycle management and serves as the backround of current knowledge. The main purpose of this paper is to formulate the conceptual framework for effective use of product portfolio management within small and medium enterprises. Secondary goal is to identify fundamental objectives of product portfolio management from the perspective of small and medium enterprises, which are more limited by financial resources, assets and human resources in comparison with large enterprises. The identified objectives form the base for the suggested conceptual framework. The lean technique is used for the formulation of the principle framework whereby creating more value for customers with fewer resources is the main idea. The suggested principal framework based on the strategy where enterprise is managed by customers` needs and identification of the main objectives of product portfolio management allows small and medium enterprises to use more effectively the product portfolio management and so the presented framework has the great impact on reducing their limited resources.
Czech name
—
Czech description
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Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
3rd International Multidisciplinary Scientific Conference on Social Sciences & Art
ISBN
978-619-7105-75-9
ISSN
2367-5659
e-ISSN
—
Number of pages
8
Pages from-to
524-531
Publisher name
STEF92 Technology, Ltd.
Place of publication
Bulharsko, Albena
Event location
Albena
Event date
Aug 24, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000395727100069

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