Value perception of outdoor brands in the Czech republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F16%3APU122130" target="_blank" >RIV/00216305:26510/16:PU122130 - isvavai.cz</a>
Result on the web
<a href="http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf" target="_blank" >http://fmk.sk/download/konferencie/Marketing%20Identity/MARKETING-IDENTITY_BRANDS-WE-LOVE_PART-1.pdf</a>
DOI - Digital Object Identifier
—

Result language
angličtina
Original language name
Value perception of outdoor brands in the Czech republic
Original language description
Paper is focused on value, which is perceived by customer in segment of outdoor clothes in Czech Republic. Possibility of increasing perception of brand value by customer is main topic of the paper. According to our findings, this increasing of perceiving value is made by customers’ feedback, usage knowledge of customers and users and connection brand of outdoor clothes with country of origin. The empirical evidence is based on a quantitative data, questionnaire, on which 196 persons participated. For the analysis of gained data there was used correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.
Czech name
—
Czech description
—

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing identity 2016: Brands we love - part II.
ISBN
978-80-8105-841-7
ISSN
—
e-ISSN
—
Number of pages
10
Pages from-to
209-218
Publisher name
University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Smolenice
Event date
Nov 8, 2016
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000405153400021

Similar results(10)