Perception of outdoor brands in business
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU127588" target="_blank" >RIV/00216305:26510/17:PU127588 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Perception of outdoor brands in business
Original language description
Industry of outdoor clothes provides high value products. Perception of brand value is specific from point of view of customer’s gender. The main objective of the paper is find-out real perception of brand advertisement of outdoor clothes. For the indings there was used mini focus groups, on which participate 49 persons in 12 groups. For the analysis of gained data there was used qualitative research by content analysis. The research brings different perception of used advertisement of outdoor clothes according to specific brand.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
MARKETING IDENTITY Online rules – part II.
ISBN
978-80-8105-918-6
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
165-171
Publisher name
Neuveden
Place of publication
Smolenice, SK
Event location
Smolenice, SK
Event date
Nov 7, 2017
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000461539700016