Effectiveness of marketing mix activities in engineering companies in the Czech Republic

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU123225" target="_blank" >RIV/00216305:26510/17:PU123225 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.1515/danb-2017-0004" target="_blank" >http://dx.doi.org/10.1515/danb-2017-0004</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/danb-2017-0004" target="_blank" >10.1515/danb-2017-0004</a>

Result language
angličtina
Original language name
Effectiveness of marketing mix activities in engineering companies in the Czech Republic
Original language description
The effectiveness of marketing activities has become important, especially in the industrial environment. In an industrial environment, there is a prerequisite for the success of strategic marketing objectives in relation to corporate strategy. The main aim of the paper is to determine whether the realization of marketing activities is influenced by corporate size. For this reason, a questionnaire survey was used, focusing on engineering companies operating in the Czech Republic. To process the results of the questionnaire survey, both basic types of descriptive statistics and Pearson’s chi-square test were used on the selected dataset. The data were processed using the statistical program IBM SPSS Statistics 22. The conclusions provide characteristics of the limitations of research and its potential further direction.
Czech name
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Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50603 - Organisation theory

Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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