Measurement of marketing effectiveness in industrial field

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F13%3APU99686" target="_blank" >RIV/00216305:26510/13:PU99686 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Measurement of marketing effectiveness in industrial field
Original language description
The paper draws upon a research about the influence of marketing effectiveness on the companies in the Czech Republic. Industrial marketing creates big opportunities for many companies which influence not only final consumer. It comes to this, that companies must become more innovative in production which could both decrease final price and increase quality of products as need. Industry area is the specific field for efficiency and performance measurement because there is not any integrated point of view on the implementation of specific marketing activities. Aim of the paper is to analyze whether Czech companies track marketing efforts and what methods of tracking they use. For this paper were used literature research as secondary research and as primary research questionnaire survey with processing by SPSS Statistics. In questionnaire survey were asked companies from various industrial fields.
Czech name
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Czech description
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Publication year
2013
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Electronic Interantional Interdisciplinary Conference 2012
ISBN
978-80-554-0551-3
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
170-176
Publisher name
EDIS
Place of publication
Žilina
Event location
Brno
Event date
Feb 7, 2013
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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