VAT and its Influence on Buying Behaviour

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU124536" target="_blank" >RIV/00216305:26510/17:PU124536 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

VAT and its Influence on Buying Behaviour

Original language description

Research background: Value added tax, as an instrument of fiscal policy and also a very important income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The Euro-pean Union's system of value added tax on goods and services are primarily gov-erned by "the 6th VAT Directive" set by the European Commission. Purpose of the article: The paper deals with the question of how changes in the rates of value added tax influence buying behaviour of customers. Buying behav-iour could be expressed as decisions of customers about expending their own re-sources such as money, effort and time, on items related to their consumption in order to meet their needs. Methodology/methods: The area of the research is a Czech retail market with food. Due to the nature of VAT, the influence of this tax on buying behaviour was quantified by price elasticity of demand respectively indirect tax elasticity of de-mand. The article is conceived as a case study, according to the principles R.K. Yin. The evaluation of buying behaviour is based on real data, which deals with volumes of sales and sales prices realized in a specific Czech retail chain, which associate more than 200 shops. Findings: The goal of the study is not only to propose the way how to identify buyers' response to the changes in the VAT rate, but also to bring the knowledge about customers’ response to the realized changes, and finally to propose how to use this knowledge in a development of pricing strategy in case of further changes in the VAT rate.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50201 - Economic Theory

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2017

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

Contemporary Issues in Economy

ISBN

978-83-65605-03-0

ISSN

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e-ISSN

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Number of pages

10

Pages from-to

267-276

Publisher name

Institute of Economic Research, Ploish Economic Society, Branch in Toruń

Place of publication

Toruń, Poland

Event location

Toruń, Poland

Event date

Jun 22, 2017

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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