VAT and its influence on buying behaviour in the Czech Republic
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F17%3APU125733" target="_blank" >RIV/00216305:26510/17:PU125733 - isvavai.cz</a>
Result on the web
<a href="http://economic-research.pl/Journals/index.php/oc/article/view/245/215" target="_blank" >http://economic-research.pl/Journals/index.php/oc/article/view/245/215</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.24136/oc.v8i3.22" target="_blank" >10.24136/oc.v8i3.22</a>
Alternative languages
Result language
angličtina
Original language name
VAT and its influence on buying behaviour in the Czech Republic
Original language description
Research background: Value added tax (VAT) is nowadays the most widely used indirect tax system in developed countries. Value added tax, is an instrument of fiscal policy and also a very important source of income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The European Union's system of value added tax on goods and services is primarily governed by "the 6th VAT Directive" set by the European Commission. Purpose of the article: The paper deals with the question of how changes in the rates of value added tax influence the buying behaviours of customers. Buying behaviour could be expressed as decisions of customers about spending their own resources such as money, effort and time, on items related to their consumption in order to meet their needs. Methods: The area of the research is the Czech retail food market. Due to the nature of VAT, the influence of this tax on buying behaviour was quantified by price elasticity of demand and indirect tax elasticity of demand, respectively. The article is conceived as a case study, according to the principles of R.K. Yin. The evaluation of buying behaviour is based on real data, which deals with the volumes of sales and sales prices realized in a specific Czech retail chain, which associates more than 200 shops. Findings & Value added: The goal of the study is not only to propose the way to identify buyers' response to the changes in the VAT rate, but also to bring the knowledge about customers' response to the realized changes, and finally to propose how to use this knowledge in a development of pricing strategy in case of further changes in the VAT rate.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50202 - Applied Economics, Econometrics
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Oeconomia Copernicana
ISSN
2083-1277
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
3
Country of publishing house
PL - POLAND
Number of pages
14
Pages from-to
353-366
UT code for WoS article
000419771300002
EID of the result in the Scopus database
2-s2.0-85091132815