Impact of financial performance of outdoor wear producers on brand perception of consumers
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU126192" target="_blank" >RIV/00216305:26510/18:PU126192 - isvavai.cz</a>
Result on the web
<a href="http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf" target="_blank" >http://www.magnanimitas.cz/ADALTA/0702/papers/A_milichovsky.pdf</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Impact of financial performance of outdoor wear producers on brand perception of consumers
Original language description
Financial performance of company is considered as one of the most crucial area, on which companies focus on. Similar approach is in field of outdoor wear production. Contribution is focused on finding, which financial indicators are key for the outdoor wear producers in connection with perception by final customers in Czech Republic. According to our findings it is obvious that companies use profit indicators mainly medium and large size, and in western and northern regions of Europe. Empirical evidence was realised in two groups: (1) companies, (2) customers. For analysis of companies there were used data from 4996 subject. For customers’ analysis there was employed questionnaire survey, on which participated 292 persons. For the analysis of gained data there was factor analysis and correspondence analysis with validation technique based on chi-square nonparametric tests and for transparent representation of the structure of dependence and interpretation is used symmetric correspondence map.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50602 - Public administration
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AD ALTA: Journal of Interdisciplinary Research
ISSN
2464-6733
e-ISSN
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Volume of the periodical
7
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
6
Pages from-to
144-149
UT code for WoS article
000440788500030
EID of the result in the Scopus database
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