Comparing Customer Journeys in the Transportation Service Industry
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU129467" target="_blank" >RIV/00216305:26510/18:PU129467 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.5593/sgemsocial2018/1.5" target="_blank" >http://dx.doi.org/10.5593/sgemsocial2018/1.5</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.5593/sgemsocial2018/1.5" target="_blank" >10.5593/sgemsocial2018/1.5</a>
Alternative languages
Result language
angličtina
Original language name
Comparing Customer Journeys in the Transportation Service Industry
Original language description
The aim of this paper is to examine and summarize the theoretical aspects of customer experience journey analysis, to create and analyze customer experience journeys of several city transportation service options to reveal experiential trends, critical parts and factors influencing customers' perceptions of the service and to formulate experience design recommendations and research questions leading to new avenues for futher research.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
5th International Multidisciplinary Scientific Conference on Social Sciences and Art SGEM 2018 Conference Proceedings Volume 5
ISBN
978-619-7408-65-2
ISSN
2367-5659
e-ISSN
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Number of pages
8
Pages from-to
141-148
Publisher name
STEF92 Technology Ltd.
Place of publication
Sofia, Bulgaria
Event location
Albena
Event date
Aug 26, 2018
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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