ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F18%3APU130205" target="_blank" >RIV/00216305:26510/18:PU130205 - isvavai.cz</a>

Result on the web

<a href="https://fes.upce.cz/fes/aktualni-cislo" target="_blank" >https://fes.upce.cz/fes/aktualni-cislo</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

ARE PRODUCT INNOVATION-ORIENTED FIRMS PREPARED FOR EFFECTIVE PRODUCT CUSTOMIZATION?

Original language description

Growing demand for customized solution offers instead of standardized products is reality in many business sectors on both B2B and B2C markets. While this approach is well developed in some B2B sectors it is not that often in majority of B2C markets. Rapid technology development within past years gives more possibilities to increase production flexibility in wider range of production sectors. This will lead in increasing level of product customization shortly. Purpose of this article is to summarize the research on how the product innovation oriented companies are prepared in terms of their internal infrastructure for effective customized product solution development and delivery to their customers. Two interlinked researches were performed through Czech, Austrian, German and Swiss product innovation oriented manufacturing companies. Quantitative research compares whether and how customized product offer is communicated by companies to their market. Qualitative research was performed in form of five case studies to deeper observe and study internal technical and production infrastructure of the selected companies. Results of performed quantitative research were statistically evaluated and tested. Outcomes of qualitative research gives deeper knowledge of the infrastructure used in selected companies for development and production of customized products. The research proves increasing focus of the companies on offer individualization.

Czech name

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Czech description

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Type

J_SC - Article in a specialist periodical, which is included in the SCOPUS database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Scientific Papers of the University of Pardubice, Series D

ISSN

1211-555X

e-ISSN

1804-8048

Volume of the periodical

XXVI

Issue of the periodical within the volume

44 (3/2018)

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

77-89

UT code for WoS article

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EID of the result in the Scopus database

2-s2.0-85065587125