How do university students perceive visual smog in historic city centers?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU141072" target="_blank" >RIV/00216305:26510/21:PU141072 - isvavai.cz</a>
Result on the web
<a href="http://www.wz.uw.edu.pl/portaleFiles/7948-Summer%20Semin/ss_in_marketing/2021/Abstracts_2021.pdf" target="_blank" >http://www.wz.uw.edu.pl/portaleFiles/7948-Summer%20Semin/ss_in_marketing/2021/Abstracts_2021.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
How do university students perceive visual smog in historic city centers?
Original language description
Purpose. In recent years, visual smog (also referred to as visual pollution) has been increasingly discussed, whether it is an interview in the media or is used by architects dealing with urban planning, or graphic designers and other experts in the field of visual communication. Visual smog consists in overlapping public space, not only urban, but also other landscapes, with a cloak of advertising that is not adapted to its surroundings. The situation of visual smog is already being solved in many world cities, but more and more attention is being paid to it in some Czech cities, such as Prague, Znojmo or Brno. The aim of the paper is to find out how university students perceive visual smog in historic city centers. Methodology. To better understand the issue, 449 university students from Brno University of Technology were contacted to find out the perception of visual smog. An online questionnaire survey focused on university students took place in March 2021. Young people were asked about their per
Czech name
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Czech description
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Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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