The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F21%3APU142759" target="_blank" >RIV/00216305:26510/21:PU142759 - isvavai.cz</a>

Result on the web

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DOI - Digital Object Identifier

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Result language

angličtina

Original language name

The Influence of Selected Microeconomic Factors on the Willingness of the Company Operating in Creative Industries to Collaborate

Original language description

The field of creative industries is an area that has recently become the subject of gradually increasing scientific interest. This is mainly due to how they differ compared to the more traditional sectors of the economy. We consider it necessary to examine the creative industries not only from a macroeconomic point of view or from the point of view of regional development, which are the prevailing approaches to their research, but also from a microeconomic point of view. Because only by understanding the internal logic of companies, will it be possible to understand the benefits and functionality of their internal processes. The paper aims to analyse the influence of selected factors at the company's microeconomic level on its willingness to collaborate with other companies. Because through such collaboration, it is possible to effectively share knowledge and experience in this sector of the economy, which in turn impacts companies' innovative performance. The article's research is based on a statistical analysis of the obtained data from the subsector of creative industries, namely the publishing industry. The results show a positive impact of strategic management's existence on the company's willingness to collaborate with other companies and institutions, especially with foreign companies, public institutions, and multinational companies. The influence of more liberal management approach in the company on its willingness to cooperate with its surroundings was not confirmed in the analysis. The results serve as a basis for further research in the field. Their validity must also be verified in other subsectors of the creative industries, as the creative industries cannot be considered a homogeneous sector.

Czech name

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Czech description

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Type

D - Article in proceedings

CEP classification

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OECD FORD branch

50201 - Economic Theory

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2021

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection

The 12th International Multi-Conference on Complexity, Informatics and Cybernetics: Proceedings Volume II

ISBN

978-1-950492-53-4

ISSN

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e-ISSN

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Number of pages

199

Pages from-to

83-88

Publisher name

Neuveden

Place of publication

neuveden

Event location

Florida

Event date

Mar 9, 2021

Type of event by nationality

WRD - Celosvětová akce

UT code for WoS article

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