The Perils of Measuring Innovation in Creative Industries
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F19%3APU135275" target="_blank" >RIV/00216305:26510/19:PU135275 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
The Perils of Measuring Innovation in Creative Industries
Original language description
Purpose of the article: The article aims to point out possible differences in the innovative behaviour of companies operating in the creative industries compared to more traditional sectors of the economy. Subsequently, the article focuses on the specification of possible factors that stimulate the innovative behaviour of companies in the creative industries, from which it deduces a model for measuring the innovative performance of the company. Methodology: The article is based on a literature review of scientific articles written by renowned academics dealing with research in the field of creative industries or innovations. Scientific aim: The article aims to identify possible drivers of innovative behaviour of companies in the creative industries, based on which the theoretical model of measuring the innovative behaviour of companies operating in the creative industries is created. Findings: The process of innovation in the creative industries will be somewhat different from traditional models. In addition to traditional indicators of innovation such as research and development intensity, new product introductions, company patents etc., it is crucial to observe the role of the business owner in the form of entrepreneurial identity and human resources, given the conditions and specific characteristics of creative industries. An important role is also the geographical location of the company and the willingness to network with other companies. Conclusion: The paper proposes a theoretical model of measuring the performance of innovation of a company based on the specifics of creative industries. Subsequently, additional research will need to verify the functionality of the proposed model.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50201 - Economic Theory
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Workshop specifického výzkumu 2019
ISBN
978-80-214-5835-2
ISSN
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e-ISSN
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Number of pages
10
Pages from-to
168-177
Publisher name
Vysoké učení technické v Brně - Fakulta podnikatelská
Place of publication
Brno
Event location
FP VUT v Brně
Event date
Dec 6, 2019
Type of event by nationality
CST - Celostátní akce
UT code for WoS article
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