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Financial valuation of a set of marketing-oriented and customer-oriented assets and values of a firm

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F23%3APU148822" target="_blank" >RIV/00216305:26510/23:PU148822 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    čeština

  • Original language name

    Odborné vyjádření dle smlouvy o dílo o smluvním výzkumu - finanční ocenění souboru marketingově orientovaných a zákaznicky orientovaných aktiv a hodnot vybrané společnosti

  • Original language description

    Based on the conditions of the contract, the objective of the project is to determine the financial value of the marketing and customer-oriented assets of the selected company. The valuation is intended for the client's internal purposes. The valuation is made at the level of market value. Based on the strategic and financial analysis, the distributor method was used to value the marketing and customer-oriented assets.

  • Czech name

    Odborné vyjádření dle smlouvy o dílo o smluvním výzkumu - finanční ocenění souboru marketingově orientovaných a zákaznicky orientovaných aktiv a hodnot vybrané společnosti

  • Czech description

    Based on the conditions of the contract, the objective of the project is to determine the financial value of the marketing and customer-oriented assets of the selected company. The valuation is intended for the client's internal purposes. The valuation is made at the level of market value. Based on the strategic and financial analysis, the distributor method was used to value the marketing and customer-oriented assets.

Classification

  • Type

    V<sub>souhrn</sub> - Summary research report

  • CEP classification

  • OECD FORD branch

    50206 - Finance

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Number of pages

    6

  • Place of publication

    Brno

  • Publisher/client name

    Vysoké učení technické v Brně, Fakulta podnikatelská

  • Version