The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F00216305%3A26510%2F24%3APU151812" target="_blank" >RIV/00216305:26510/24:PU151812 - isvavai.cz</a>

Result on the web

<a href="https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf" target="_blank" >https://www.magnanimitas.cz/ADALTA/1401/PDF/1401.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.33543/j.1401.1720" target="_blank" >10.33543/j.1401.1720</a>

Result language

angličtina

Original language name

The impact of digital strategy on e-commerce services: analysis and perspectives in online small and medium enterprises (smes)

Original language description

This article focuses on analyzing the impact of digital strategy on ecommerce services, with an emphasis on online small and medium enterprises (SMEs), through expert systematic literature review. In the context of the growing ecommerce environment, the study aims to explore how digital strategy shapes service provision and transforms customer experiences. The main focus is on the analysis of specific aspects, including the use of artificial intelligence (AI) for personalizing customer experiences, the effectiveness of these personalization strategies, and their impact on purchasing behavior. Finally, the article looks towards the future, predicting possible trends in the field of service personalization using digital strategy. This scientific article provides a fresh perspective on the digital transformation of ecommerce and offers valuable insights for future innovations in online small and medium enterprises.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

AD Alta

ISSN

1804-7890

e-ISSN

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Volume of the periodical

14

Issue of the periodical within the volume

14/01

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

4

Pages from-to

17-20

UT code for WoS article

001273360600002

EID of the result in the Scopus database

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