IMPACT OF DESTINATION IMAGE ON SATISFACTION AND LOYALTY

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F20%3A%230000096" target="_blank" >RIV/02819180:_____/20:#0000096 - isvavai.cz</a>
Alternative codes found
RIV/62156489:43110/20:43917670
Result on the web
<a href="https://acta.mendelu.cz/68/1/" target="_blank" >https://acta.mendelu.cz/68/1/</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.11118/actaun202068010199" target="_blank" >10.11118/actaun202068010199</a>

Result language
angličtina
Original language name
IMPACT OF DESTINATION IMAGE ON SATISFACTION AND LOYALTY
Original language description
Tourist destinations are currently subjects of strong competition and their visitors are influenced by various factors, including the image of a destination. This paper deals with the topic of destination image and its influence on the tourist overall satisfaction and loyalty towards a destination. The study is aiming at domestic tourists in the Czech Republic. The data were obtained through a questionnaire survey with quota sampling. Sixteen destination image factors were researched. Nine of the factors have an influence on overall satisfaction (the most influential one being the attractiveness of a destination, the uniqueness of a destination and the friendly acceptance by the locals). Eight factors were statistically proved to have an influence on loyalty by means of oral or online recommendation, with the most influential factor being the sense of security. Finally, four factors have an influence on loyalty by means of the intention to revisit a destination (the uniqueness of a destination, food, the suitability of a destination for summer and all-year-round holiday). The research results enable deeper understanding of the loyalty towards a destination which is very important for destination managers and services providers in destination.
Czech name
—
Czech description
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Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
—
OECD FORD branch
50204 - Business and management

Publication year
2020
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical
Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
ISSN
1211-8516
e-ISSN
2464-8310
Volume of the periodical
68
Issue of the periodical within the volume
1
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
289
Pages from-to
199-209
UT code for WoS article
—
EID of the result in the Scopus database
2-s2.0-85082189190

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