Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F18%3A43913362" target="_blank" >RIV/62156489:43110/18:43913362 - isvavai.cz</a>

Result on the web

<a href="http://dx.doi.org/10.3390/su10040957" target="_blank" >http://dx.doi.org/10.3390/su10040957</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su10040957" target="_blank" >10.3390/su10040957</a>

Result language

angličtina

Original language name

Building Customer Loyalty in Rural Destinations as a Pre-Condition of Sustainable Competitiveness

Original language description

The paper is dedicated to the issues of rural tourism with regard to the visitor&apos;s loyalty towards the destination in a sustainable development context. Particularly, the findings of the research focused on exploring mutual relations among quality dimensions of the rural destination, overall satisfaction of the visitor, and his or her loyalty towards the destination are presented. A structural model was used to explore the relations among quality dimensions, overall satisfaction, and loyalty in the specific environment of the Czech Republic (inland European country, EU member, until 1989 a socialist country, nearly 93% municipalities with fewer than 3000 inhabitants). The research results allow deeper understanding of the visitor&apos;s behavior and the factors influencing the loyalty towards the destination. The significance order of the dimensions according to their direct influence on the required loyalty towards the destination, i.e., coming back to the destination and spreading positive references to the destination, is as follows: 1. well-being, 2. image, 3. services. We conclude that overall satisfaction directly influences loyalty towards the destination.

Czech name

—

Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2018

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

—

Volume of the periodical

10

Issue of the periodical within the volume

4

Country of publishing house

CH - SWITZERLAND

Number of pages

11

Pages from-to

"Nestrankovano"

UT code for WoS article

000435188000061

EID of the result in the Scopus database

2-s2.0-85044415356