Rural Tourism - Evaluating the Quality of Destination
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F62156489%3A43110%2F17%3A43912760" target="_blank" >RIV/62156489:43110/17:43912760 - isvavai.cz</a>
Result on the web
<a href="https://doi.org/10.1515/euco-2017-0043" target="_blank" >https://doi.org/10.1515/euco-2017-0043</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.1515/euco-2017-0043" target="_blank" >10.1515/euco-2017-0043</a>
Alternative languages
Result language
angličtina
Original language name
Rural Tourism - Evaluating the Quality of Destination
Original language description
This paper concerns the topic of rural destination quality from the viewpoint of tourism development. The research exploring crucial quality factors from the viewpoint of demand is presented. Rural tourism participants attribute the highest significance to Destination cleanliness and Sense of security. The evaluation of the importance of most research quality factors is not dependent on genderand on the contrary, the importance of 16 quality factors depends on the visitor s age. In the case of the factor of "Friendly acceptance by the locals", the most significant influence on the visitor s return to the destination was confirmed. On the contrary, this impact was not proven for the factor of "Level of prices of services and goods in the destination". The research and the successive factor analysis revealed 6 dimensions representing the rural destination quality: Services, Image, Transportation, Well-being, Information/Communication and Attractions/Experiences; Well-being was identified as the most important. This was consecutively confirmed by the analysis of the quality factors' impact on the visitor s overall satisfaction and loyalty to the destination. The research findings provide the theory with topical destination quality dimensions as well as contribute to better understanding of visitor s behavioural mechanisms in rural areas.
Czech name
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Czech description
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Classification
Type
J<sub>SC</sub> - Article in a specialist periodical, which is included in the SCOPUS database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
<a href="/en/project/GA15-21179S" target="_blank" >GA15-21179S: The Quality Evaluation of Tourism Destination</a><br>
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)
Others
Publication year
2017
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
European Countryside
ISSN
1803-8417
e-ISSN
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Volume of the periodical
9
Issue of the periodical within the volume
4
Country of publishing house
PL - POLAND
Number of pages
20
Pages from-to
769-788
UT code for WoS article
000419991300008
EID of the result in the Scopus database
2-s2.0-85041061697