Management of Quality, Satisfaction, and Loyalty of Rural Destinations

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F22%3A%230000093" target="_blank" >RIV/02819180:_____/22:#0000093 - isvavai.cz</a>
Alternative codes found
RIV/68407700:21260/22:00363620
Result on the web
<a href="https://www.igi-global.com/chapter/management-of-quality-satisfaction-and-loyalty-of-rural-destinations/294182" target="_blank" >https://www.igi-global.com/chapter/management-of-quality-satisfaction-and-loyalty-of-rural-destinations/294182</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/978-1-7998-8339-5" target="_blank" >10.4018/978-1-7998-8339-5</a>

Result language
angličtina
Original language name
Management of Quality, Satisfaction, and Loyalty of Rural Destinations
Original language description
Tourism is a major global industry that, in its heyday, has become significantly concerned with quality and related themes, satisfaction and loyalty. This chapter aims to identify the factors that influence the quality of a rural destination and the associated visitor satisfaction and loyalty. These factors in turn have an impact on destination management, but also other stakeholders such as tourism entrepreneurs in the destination or residents. In 2020, tourism has undergone significant changes due to the pandemic caused by the SARS-CoV-2 virus. For instance, travel abroad was regulated through government regulations, which caused an increase in demand for rural tourism. As the author's research has shown, some quality factors have undergone significant changes. Even the quality management to achieve visitor satisfaction and loyalty has proven to be very important, especially in the sense that by gaining loyalty at this specific time, it can ensure that visitor numbers are maintained even after the pandemic period when the return of and high growth in overseas travel is expected.
Czech name
—
Czech description
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Project
Result was created during the realization of more than one project. More information in the Projects tab.
Continuities
P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)<br>N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Book/collection name
Innovative Strategic Planning and International Collaboration for the Mitigation of Global Crises
ISBN
9781799883395
Number of pages of the result
23
Pages from-to
261-283
Number of pages of the book
327
Publisher name
IGI Global
Place of publication
USA
UT code for WoS chapter
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