Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970285" target="_blank" >RIV/49777513:23510/23:43970285 - isvavai.cz</a>

Result on the web

<a href="https://acta.ef.jcu.cz/pdfs/aub/2023/03/01.pdf" target="_blank" >https://acta.ef.jcu.cz/pdfs/aub/2023/03/01.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.32725/acta.2023.013" target="_blank" >10.32725/acta.2023.013</a>

Result language

angličtina

Original language name

Visitor Satisfaction with Cultural Attractions in Destinations of the Karlovy Vary Region

Original language description

Visitor satisfaction in a tourism destination is an essential key to success in the competition at the national and international level of tourism. This paper tents to investigate mainly the cultural potential and its impact on visitors, but general satisfaction and loyalty to destination is also very important topic. The main aim of this paper is to reveal the relationships between visitor satisfaction, visitor loyalty to the destination (frequency of visits, willingness to revisit), main travel motive and activity, and the willingness to recommend the destination to relatives and friends. The quantitative research was conducted to test whether there are the statistically significant relationships between travel motive, frequency of visit, satisfaction of visit and intention to recommend and revisit the destination. The questionnaire survey was used for this purpose. The research sample was more than 1000 respondents in few touristic exposed places in Karlovy Vary region. The analysis is based on testing 4 hypotheses using chi-square test of dependence in tables. The research describes the state of tourist demand in 2022. The research confirms the crucial importance of satisfaction for tourism destination. This information should be used in destination management and marketing for increasing the visitors´ length of stay in destination, their loyalty and intention to revisit and also recommend the destination.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50204 - Business and management

Project

<a href="/en/project/TL03000377" target="_blank" >TL03000377: Use of economic and social potential of cultural heritage through educational and touristic products on the example of historic trusses</a><br>

Continuities

P - Projekt vyzkumu a vyvoje financovany z verejnych zdroju (s odkazem do CEP)

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Acta Universitatis Bohemiae Meridionalis

ISSN

2336-4297

e-ISSN

2336-4297

Volume of the periodical

26

Issue of the periodical within the volume

3

Country of publishing house

CZ - CZECH REPUBLIC

Number of pages

12

Pages from-to

1-12

UT code for WoS article

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EID of the result in the Scopus database

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