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Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970354" target="_blank" >RIV/49777513:23510/23:43970354 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně

  • Original language description

    Tourism destination satisfaction represents an essential indicator of destination performance and can be considered as a source of competitive advantage of a destination. The objective of this study is to investigate the relationship between satisfaction of domestic visitors and their loyalty to the spa destination of Mariánské Lázně. This study analyses this relationship in forms of intension to revisit the destination and intension to recommend the destination. Moreover, the aim was also to investigate if there is a difference between first-time visitors and repeat visitors from the viewpoint of their satisfaction to the destination of Mariánské Lázně. Surprisingly, the results show no significant relation between visitor satisfaction and their revisit intentions. However, moderately strong dependence was found between visitor satisfaction and intention to recommend the destination. Furthermore, there was found no significant difference between first-time visitors and repeat visitors taking their satisfaction into consideration.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    S - Specificky vyzkum na vysokych skolach

Others

  • Publication year

    2023

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Opportunities and Threats to Current Business Management in Cross-border Comparison 2023

  • ISBN

    978-3-86367-071-9

  • ISSN

  • e-ISSN

  • Number of pages

    8

  • Pages from-to

    97-104

  • Publisher name

    GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.

  • Place of publication

    Lößnitz

  • Event location

    Železná Ruda

  • Event date

    Nov 9, 2023

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article