Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F49777513%3A23510%2F23%3A43970354" target="_blank" >RIV/49777513:23510/23:43970354 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Tourism Destination Satisfaction and Loyalty of Domestic Visitors: The Case of Spa Destination Mariánské Lázně
Original language description
Tourism destination satisfaction represents an essential indicator of destination performance and can be considered as a source of competitive advantage of a destination. The objective of this study is to investigate the relationship between satisfaction of domestic visitors and their loyalty to the spa destination of Mariánské Lázně. This study analyses this relationship in forms of intension to revisit the destination and intension to recommend the destination. Moreover, the aim was also to investigate if there is a difference between first-time visitors and repeat visitors from the viewpoint of their satisfaction to the destination of Mariánské Lázně. Surprisingly, the results show no significant relation between visitor satisfaction and their revisit intentions. However, moderately strong dependence was found between visitor satisfaction and intention to recommend the destination. Furthermore, there was found no significant difference between first-time visitors and repeat visitors taking their satisfaction into consideration.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
S - Specificky vyzkum na vysokych skolach
Others
Publication year
2023
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Opportunities and Threats to Current Business Management in Cross-border Comparison 2023
ISBN
978-3-86367-071-9
ISSN
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e-ISSN
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Number of pages
8
Pages from-to
97-104
Publisher name
GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling m.b.H.
Place of publication
Lößnitz
Event location
Železná Ruda
Event date
Nov 9, 2023
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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