Understanding Revisit Intention towards Religious Attraction of Kartarpur temple: Moderation Analysis of Religiosity

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F22%3A63548498" target="_blank" >RIV/70883521:28120/22:63548498 - isvavai.cz</a>

Result on the web

<a href="https://www.mdpi.com/2071-1050/14/14/8646" target="_blank" >https://www.mdpi.com/2071-1050/14/14/8646</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.3390/su14148646" target="_blank" >10.3390/su14148646</a>

Result language

angličtina

Original language name

Understanding Revisit Intention towards Religious Attraction of Kartarpur temple: Moderation Analysis of Religiosity

Original language description

This study examines the effect of destination image, cultural contact and perceived risk on revisit intention of Sikh pilgrims to Kartarpur temple, mediated by tourist satisfaction. The literature has debated the moderating effect of religiosity in a different tourism context. However, studies rarely investigate the moderating role of religiosity in the relationship of destination image, cultural contact and perceived risk with tourist satisfaction. This study follows a cross-sectional approach and self-administered survey method to collect data from 613 Sikh pilgrims who visited Kartarpur temple. A quantitative study with covariance-based structural equation modeling was employed to examine the research hypothesis through Amos 2 version. The results show that tourists’ satisfaction partially mediates the relationship of destination image and cultural contact with revisit intention. Nevertheless, perceived risk significantly affects the revisit intention effect via tourist satisfaction. So, tourist satisfaction was the significant mediator between destination image, cultural contact, perceived risk and revisit intentions. The findings confirm that the religiosity of Sikh pilgrims significantly moderates the relationship of destination image, cultural contact and perceived risk with revisit intentions. Practically, the findings offer the managers of such attractions to formulate suitable marketing strategies for developing the revisit intention and sustainable branding.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

—

Continuities

S - Specificky vyzkum na vysokych skolach

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Sustainability

ISSN

2071-1050

e-ISSN

2071-1050

Volume of the periodical

14

Issue of the periodical within the volume

14

Country of publishing house

CH - SWITZERLAND

Number of pages

19

Pages from-to

nestrankovano

UT code for WoS article

000833091200001

EID of the result in the Scopus database

2-s2.0-85137177472