The role of tourist experience in the relationship between satisfaction and intention to re-visit: A case study of Hue city

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F70883521%3A28120%2F21%3A63532698" target="_blank" >RIV/70883521:28120/21:63532698 - isvavai.cz</a>
Result on the web
<a href="https://www.proquest.com/docview/2555429852/3C39F51C34154256PQ/1?accountid=15518" target="_blank" >https://www.proquest.com/docview/2555429852/3C39F51C34154256PQ/1?accountid=15518</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.34190/IRT.21.101" target="_blank" >10.34190/IRT.21.101</a>

Result language
angličtina
Original language name
The role of tourist experience in the relationship between satisfaction and intention to re-visit: A case study of Hue city
Original language description
This paper aims to develop a behavioral intention theoretical model using destination image, tourist motivation, tourist satisfaction, tourist experience, and re-visit behavioral intention constructs. The research analyzes and measures the direct impact of destination image, tourist motivation, and tourist satisfaction to re-visit visitors and the role of tourist experience as a moderator variable. These relationships will be investigated for a sample of international tourists visiting Hue city in Vietnam. A total of 421 questionnaires were returned, and the data were analyzed using Structural Equation Modeling (SEM). A path analysis results indicated that destination image and tourist satisfaction get affected to re-visit tourist sites, and tourist experience has significantly affected behavioral intention to re-visit visitors. The implications and limitations of the study would be discussed and presented in conclusion. The outcomes of the study have a significant impact on destination managers.
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2021
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Proceedings of the 4th International Conference on Tourism Research
ISBN
978-1-912764-93-8
ISSN
2516-3604
e-ISSN
2516-3612
Number of pages
8
Pages from-to
640-647
Publisher name
Academic Conferences and Publishing International Limited
Place of publication
Reading
Event location
Porto
Event date
May 20, 2021
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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