Cognitive rationality and sustainable decision based on Maslow`s theorem: A case study in Slovakia

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F22%3A%230000177" target="_blank" >RIV/02819180:_____/22:#0000177 - isvavai.cz</a>

Result on the web

<a href="https://www.cogsust.com/index.php/real/article/view/8" target="_blank" >https://www.cogsust.com/index.php/real/article/view/8</a>

DOI - Digital Object Identifier

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Result language

angličtina

Original language name

Cognitive rationality and sustainable decision based on Maslow`s theorem: A case study in Slovakia

Original language description

Nowadays, the social pressure on the producers of passenger cars in the scope of their pro environmental innovativeness is accelerating. However, the market does not accept the shift from traditional fuel technologies, and thus, a significant consumption schism has been created. One of the possible reasons for such a situation is a structured analysis of the principles of needs. Motivations of consumers in this aspect, where the phenomenon of car brand is also significant. However, stating the general functional mechanisms and patterns is not enough in this respect, but the structure of consumer characteristics relevant for these mechanisms and patterns would be useful to explore. Thus, this article analyses the possible marketing tools from the marketing management side. The hypothesis is that the individual passenger car influences more levels of the Maslow pyramid. Therefore, changes are harder to be reached. Some preliminary car usage data has been collected in Slovakia by surveying to investigate the socio-economic dependence of car usage. These data have been evaluated via descriptive statistics. The results serve as a platform for further research. It has been found that socio-economic characteristics could significantly influence Maslow's theorem. Thus, contemporary knowledge about the influence of psychographic characteristics should be revised in favor of this new knowledge.

Czech name

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Czech description

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Type

J_ost - Miscellaneous article in a specialist periodical

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2022

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Cognitive Sustainability

ISSN

2939-5240

e-ISSN

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Volume of the periodical

1

Issue of the periodical within the volume

1

Country of publishing house

HU - HUNGARY

Number of pages

5

Pages from-to

29-33

UT code for WoS article

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EID of the result in the Scopus database

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