Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000113" target="_blank" >RIV/02819180:_____/24:#0000113 - isvavai.cz</a>
Result on the web
<a href="https://acta.uni-obuda.hu/Majerova_Gajanova_Nadanyiova_Sipos_147.pdf" target="_blank" >https://acta.uni-obuda.hu/Majerova_Gajanova_Nadanyiova_Sipos_147.pdf</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.12700/APH.21.7.2024.7.7" target="_blank" >10.12700/APH.21.7.2024.7.7</a>
Alternative languages
Result language
angličtina
Original language name
Who should Communicate to Make the World a Greener Place? Car Brand Loyalty as an Essential Attribute of Pro-Environmental Education
Original language description
This article aims to investigate the socio-economic nature of car brand loyalty. The hypothesis is that brand loyalty is a complex structure with a complicated socioeconomic background. Nowadays, massive research is focused mainly on the psychographic background of the brand loyalty phenomenon. However, a socio-economic aspect of consumers is also entering into brand loyalty creation. It is supposed that brands with loyal consumers have more educative strength than brands where brand loyalty is missing. As it is challenging to identify consumers with a psychographic profile suitable for loyal brands, the changes in consumer behaviour are hard to reach. However, if the socioeconomic profile of loyal consumers is detected, environmental education can be focused precisely and with higher effectiveness. Some preliminary data have been collected in Slovakia to investigate the socio-economic background of car brand loyalty. To collect these data, a questionnaire survey has been used. It was realised in the last qua
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Acta Polytechnica Hungarica
ISSN
1785-8860
e-ISSN
1785-8860
Volume of the periodical
21
Issue of the periodical within the volume
7
Country of publishing house
HU - HUNGARY
Number of pages
15
Pages from-to
107-121
UT code for WoS article
001171647000004
EID of the result in the Scopus database
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