Opportunities for the Use of AI in Marketing Communication by Educational Institutions

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F02819180%3A_____%2F24%3A%230000188" target="_blank" >RIV/02819180:_____/24:#0000188 - isvavai.cz</a>

Result on the web

<a href="https://www.mlar.sk/opportunities-for-the-use-of-ai-in-marketing-communication-by-educational-institutions/" target="_blank" >https://www.mlar.sk/opportunities-for-the-use-of-ai-in-marketing-communication-by-educational-institutions/</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.34135/mlar-24-02-16" target="_blank" >10.34135/mlar-24-02-16</a>

Result language

angličtina

Original language name

Opportunities for the Use of AI in Marketing Communication by Educational Institutions

Original language description

Artificial intelligence has become an integral tool in various sectors, including marketing and marketing communication, offering unprecedented opportunities for enhancing efficiency and creativity. In marketing, AI’s capabilities extend from automating routine tasks to providing deep insights through advanced data analytics, significantly optimizing decision-making processes. AI tools, such as natural language processing and machine learning, allow marketers to personalize content and strategies, thereby fostering stronger customer engagement and loyalty. These advancements are particularly beneficial for educational institutions, which often face resource constraints. By integrating AI into their marketing communications, these institutions can streamline their operations, enhance their public relations efforts, and more effectively target and engage with their student base and the wider community. This paper explores the diverse applications of AI in the marketing communications of educational institutions, highlighting its potential to revolutionize how these organizations interact with their audiences, manage their reputations, and ultimately achieve their communication goals.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50200 - Economics and Business

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Media Literacy and Academic Research

ISSN

2585-8726

e-ISSN

2585-9188

Volume of the periodical

7

Issue of the periodical within the volume

2

Country of publishing house

SK - SLOVAKIA

Number of pages

13

Pages from-to

258-270

UT code for WoS article

001409732800001

EID of the result in the Scopus database

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