Current state of startup companies in the Czech Republic: SaaS and other online technologies

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F19%3AN0000010" target="_blank" >RIV/04130081:_____/19:N0000010 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/MI2019_AJ_final-1.pdf" target="_blank" >https://fmk.sk/download/MI2019_AJ_final-1.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Current state of startup companies in the Czech Republic: SaaS and other online technologies
Original language description
The Czech startup environment is not too much mapped and official startup statistics are not available. The aim of the paper is to provide basic information on the structure of Czech startups and their activities based on the results of the questionnaire survey and comparison with other studies. Attention is also paid to areas where startups apply help and advice (including marketing advice). Estimates of the number of startups vary from about 300 to 2000 startups. The authors assume the existence of approximately 1300 to 1600 startups. Most startups operate in the areas of software development, web technology and services, e-commerce and marketing technologies. According to own research, 80% of startups are developing a new product. In terms of internationalization, startups usually carry out the entry into foreign markets already in the first years of business, but the share of foreign activities in revenues and the number of the market entries can be assessed as low. Research results demonstrate a high level of use of aid in a number of areas, including the use of marketing consultancy
Czech name
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Czech description
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Publication year
2019
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing identity. Offline Is the New Online
ISBN
978-80-572-0038-3
ISSN
1339-5726
e-ISSN
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Number of pages
21
Pages from-to
816-836
Publisher name
Faculty of Mass Media Communication, University of SS. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Trnava
Event date
Nov 5, 2019
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
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