SUCCESS FACTORS FOR PRODUCT DEVELOPMENT AND NEW PRODUCT LAUNCH PROJECTS

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F23%3AN0000011" target="_blank" >RIV/04130081:_____/23:N0000011 - isvavai.cz</a>

Result on the web

<a href="https://mmi.sumdu.edu.ua/wp-content/uploads/2023/06/A691-2023_18_Fabo-et-al.pdf" target="_blank" >https://mmi.sumdu.edu.ua/wp-content/uploads/2023/06/A691-2023_18_Fabo-et-al.pdf</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.21272/mmi.2023.2-18" target="_blank" >10.21272/mmi.2023.2-18</a>

Result language

angličtina

Original language name

SUCCESS FACTORS FOR PRODUCT DEVELOPMENT AND NEW PRODUCT LAUNCH PROJECTS

Original language description

The paper discusses the success factors influencing product development design and product launch projects. The lives of people and businesses have been threatened and affected by the global COVID-19 pandemic for more than two years. Knowing these factors can help us make the right decisions and develop an effective project plan and matrix. Nowadays, project management is a very important part of work in companies of different sizes. Project management can be seen as applying innovation processes in an enterprise. The authors conducted quantitative and qualitative research on 544 companies in the Slovak Republic. The research focuses on aspects of project management and individual success factors. The data obtained by the questionnaire survey were processed by statistical methods, where the authors chose the nonparametric Kruskal-Wallis test as the basic method and the Wilcoxon two-tailed test for independent sample data sets. An essential variable in the sample of enterprises surveyed was, in particular, the sector of the economy in which the enterprise surveyed operates. Two key factors were considered when developing the product - employee education and the implication of social responsibility. The study's uniqueness lies in surveying all types of enterprises, irrespective of their size, line of business, and financial turnover. The percentage distribution of the maximum use of CSR among the surveyed companies in each sector was most positive in the Logistics industry. Training and certification of employees are primarily one of the most important factors to ensure an increase in the success of those projects aimed at launching new products on the market; in the case of the surveyed sample, this is more than 40% of enterprises. Based on the sub-results, we can conclude that enterprises place more emphasis on new product development projects and the environmental concept of CSR. Still, the launch of new products or services is underestimated by the project management of enterprises. After more than eight years, the research has shown an increase in the importance of using social responsibility in management processes for new product development. A breakthrough finding is comparing the use of CSR in small businesses in Slovakia to global trends in which we perceive the dominance of multinational corporations. Enterprises are advised to focus specifically on new product launches and detailed planning.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

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OECD FORD branch

50204 - Business and management

Project

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Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2023

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

Marketing and Management of Innovations

ISSN

2218-4511

e-ISSN

2227-6718

Volume of the periodical

12

Issue of the periodical within the volume

2

Country of publishing house

UA - UKRAINE

Number of pages

12

Pages from-to

196-207

UT code for WoS article

001023503400016

EID of the result in the Scopus database

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