Consumers' intentions to utilize smartphone diet applications: an integration of the privacy calculus model with self-efficacy, trust and experience

Result code in IS VaVaI

<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04130081%3A_____%2F24%3AN0000016" target="_blank" >RIV/04130081:_____/24:N0000016 - isvavai.cz</a>

Result on the web

<a href="https://www.emerald.com/insight/content/doi/10.1108/bfj-11-2023-0989/full/html" target="_blank" >https://www.emerald.com/insight/content/doi/10.1108/bfj-11-2023-0989/full/html</a>

DOI - Digital Object Identifier

<a href="http://dx.doi.org/10.1108/BFJ-11-2023-0989" target="_blank" >10.1108/BFJ-11-2023-0989</a>

Result language

angličtina

Original language name

Consumers' intentions to utilize smartphone diet applications: an integration of the privacy calculus model with self-efficacy, trust and experience

Original language description

Purpose The purpose of this study is to investigate the determinants of behavioral intention to use smartphone diet applications within the emerging market. Specifically, it focuses on the Privacy Calculus Model constructs, encompassing perceived risk and perceived benefit, as well as the pivotal elements of trust and self-efficacy. It also explores the moderating influence of experience on the influencing factors and intention to use a diet application. Design/methodology/approach In a survey with 572 respondents, data analysis was conducted using partial least squares (PLS) structural equation modeling. Findings The findings reveal that perceived risk exerts a significant negative influence on behavioral intention. Conversely, perceived benefit, trust and self-efficacy exhibit a positive impact on behavioral intention. Moreover, the study delves into the moderating role of users' experience, which is found to significantly influence these relationships, suggesting that user experience plays a pivotal role in shaping the adoption dynamics of diet applications. Research limitations/implications The limitations of this study may include the sample size and the specific focus on the emerging market of Saudi Arabia. The implications of the findings are relevant for scholars, developers, marketers, and policymakers seeking to promote the use of smartphone diet applications. Originality/value This study adds value by exploring the determinants of behavioral intention in the context of smartphone diet applications, and it is a first attempt to test the moderating role of users' experiences, providing valuable insights for various stakeholders in the field.

Czech name

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Czech description

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Type

J_imp - Article in a specialist periodical, which is included in the Web of Science database

CEP classification

—

OECD FORD branch

50204 - Business and management

Project

—

Continuities

N - Vyzkumna aktivita podporovana z neverejnych zdroju

Publication year

2024

Confidentiality

S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Name of the periodical

BRITISH FOOD JOURNAL

ISSN

0007-070X

e-ISSN

1758-4108

Volume of the periodical

126

Issue of the periodical within the volume

6

Country of publishing house

GB - UNITED KINGDOM

Number of pages

22

Pages from-to

2416-2437

UT code for WoS article

001193205400001

EID of the result in the Scopus database

2-s2.0-85189042974