Consumer culture and the problem of choice - Why can less be more?

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F16%3A%230000243" target="_blank" >RIV/04274644:_____/16:#0000243 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Result language
angličtina
Original language name
Consumer culture and the problem of choice - Why can less be more?
Original language description
Consumer culture represents a specific type of material culture involving the progressive transformation of the utility and functional value of goods and products into a non-material representation and symbolic significance representing sources of formative social activities, the regulation of interpersonal relations, identity, social roles and self-reflection. The nature of consumer culture is increasing more substantially determined by the explosive offer of the range of consumer products. The hypertrophic amounts of consumer choice are perceived as an important aspect of the freedom of decision-making, an attribute of the society of material plenty and the democratisation of consumer matters. At the same time, however, this gives rise to contradictory effects in the lives of the consumers who are exposed to the chaotic and varied terrain of the plurality of consumer choices. The expansion of the options for consumer decision-making has subjected consumers to the unpleasant pressure of taking respon
Czech name
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Czech description
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Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Publication year
2016
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Megatrends and Media. Critique in Media, Critique of Media.
ISBN
9788081057960
ISSN
2453-6474
e-ISSN
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Number of pages
14
Pages from-to
161-174
Publisher name
Fakulta masmediálnej komunikácie - Univerzita sv. Cyrila a Metoda v Trnavě
Place of publication
Trnava
Event location
Smolenice, SR
Event date
Jan 1, 2016
Type of event by nationality
WRD - Celosvětová akce
UT code for WoS article
000402547300011

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