Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F24%3A%230001095" target="_blank" >RIV/04274644:_____/24:#0001095 - isvavai.cz</a>
Result on the web
<a href="https://www.igi-global.com/gateway/book/329167" target="_blank" >https://www.igi-global.com/gateway/book/329167</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.4018/979-8-3693-1594-1" target="_blank" >10.4018/979-8-3693-1594-1</a>
Alternative languages
Result language
angličtina
Original language name
Consumer Culture and the Paradox of Choice in an Ambivalent Era of Emancipation of Individual Freedoms
Original language description
Consumer culture in modern societies is interpreted in sociological discourse as a culture that maximizes the freedom of consumer choice. This interpretation is based on the reality of an extension of variability of various classes, types, combinations, models, and modifications of products in the market environment, as well as the proliferation of the unconventional purchasing platforms of digital shopping. The emancipation of individual freedoms in the form of consumer choice is positively associated with the growth of material standards of living and the affluence of a society. At the same time, an ambivalent situation arises in the form of unintended consequences, whereby customers with increasing freedoms in the areas of consumer choice run into problems making decisions and the paradox of choice, all in a landscape that is becoming less clear and oversaturated with options and opportunities. Our goal is to contribute to a deeper understanding of the ambivalent character of contemporary consumer culture in the context of intensified individualization and external options for consumer choice. We also seek to propose a theoretical model of consumer mentalities that is more resistant to the negative effects of the paradox of choice. This model is based on the Epicurean consumption pattern of voluntary simplicity, reducing aspirations, and delayed gratification
Czech name
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Czech description
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Classification
Type
C - Chapter in a specialist book
CEP classification
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OECD FORD branch
50400 - Sociology
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2024
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Book/collection name
Navigating the Shifting Landscape of Consumer Behavior
ISBN
9798369315941
Number of pages of the result
35
Pages from-to
51-85
Number of pages of the book
341
Publisher name
IGI Global Publishing
Place of publication
Hershey, Pennsylvania, USA
UT code for WoS chapter
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