Maximizers and Satisficers In Consumer Culture Changes
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000385" target="_blank" >RIV/04274644:_____/18:#0000385 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Maximizers and Satisficers In Consumer Culture Changes
Original language description
Consumer culture in the era of late modernity undergoes dynamic changes of global significance. One of the key attributes of these changes constitutes an increasing supply of opportunities and quantitative volumes of different product options. This is characterized by an ambivalent character. On one hand, expansion of opportunities constitutes a desirable source of realization and emancipation of personal freedoms and independence, on the other hand, increasing demands on the ability to individually manage the consequences of one’s own decisions and to take responsibility for these decisions. We can see this ambivalence well with respect to an example of two different adaptive strategies of consumer choice - maximizers and satisficers. Maximizers likely achieve better objective outcomes of a selection than satisficers, but their subjective perception of these results is, according to empirical evidence, more affected by negative emotions. These and other findings should be used more extensively in the marketing practice of business strategies.
Czech name
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Czech description
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Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50100 - Psychology and cognitive sciences
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
Communication Today
ISSN
1338-130X
e-ISSN
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Volume of the periodical
9
Issue of the periodical within the volume
2
Country of publishing house
SK - SLOVAKIA
Number of pages
17
Pages from-to
38-54
UT code for WoS article
000449002800003
EID of the result in the Scopus database
2-s2.0-85056571065