EEG STUDY OF THE EFFECT OF VIRTUAL REALITY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000404" target="_blank" >RIV/04274644:_____/18:#0000404 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.33543/0802216218" target="_blank" >http://dx.doi.org/10.33543/0802216218</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.33543/0802216218" target="_blank" >10.33543/0802216218</a>
Alternative languages
Result language
čeština
Original language name
EEG study of the effect of virtual reality
Original language description
This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.
Czech name
EEG study of the effect of virtual reality
Czech description
This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.
Classification
Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50802 - Media and socio-cultural communication
Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
AD ALTA: Journal of Interdisciplinary Research
ISSN
1804-7890
e-ISSN
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Volume of the periodical
8
Issue of the periodical within the volume
2
Country of publishing house
CZ - CZECH REPUBLIC
Number of pages
3
Pages from-to
216-218
UT code for WoS article
000455507300043
EID of the result in the Scopus database
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