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EEG STUDY OF THE EFFECT OF VIRTUAL REALITY

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000404" target="_blank" >RIV/04274644:_____/18:#0000404 - isvavai.cz</a>

  • Result on the web

    <a href="http://dx.doi.org/10.33543/0802216218" target="_blank" >http://dx.doi.org/10.33543/0802216218</a>

  • DOI - Digital Object Identifier

    <a href="http://dx.doi.org/10.33543/0802216218" target="_blank" >10.33543/0802216218</a>

Alternative languages

  • Result language

    čeština

  • Original language name

    EEG study of the effect of virtual reality

  • Original language description

    This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.

  • Czech name

    EEG study of the effect of virtual reality

  • Czech description

    This study examines the effect of virtual reality on the human brain in terms of how much virtual reality is capable of replacing real-world experiences and affect the human brain. The focus of the study is on the area of neuromarketing where the purpose of our own investigation is to determine the effect of a 360° advertising spot using a neuromarketing approach. The main objective of our own research is to find out through the EEG brain the effectiveness of advertising spot presented using virtual reality.

Classification

  • Type

    J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database

  • CEP classification

  • OECD FORD branch

    50802 - Media and socio-cultural communication

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2018

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Name of the periodical

    AD ALTA: Journal of Interdisciplinary Research

  • ISSN

    1804-7890

  • e-ISSN

  • Volume of the periodical

    8

  • Issue of the periodical within the volume

    2

  • Country of publishing house

    CZ - CZECH REPUBLIC

  • Number of pages

    3

  • Pages from-to

    216-218

  • UT code for WoS article

    000455507300043

  • EID of the result in the Scopus database