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Advertising spots and influence of emotion on their memorization

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F15%3A%230000881" target="_blank" >RIV/26138077:_____/15:#0000881 - isvavai.cz</a>

  • Result on the web

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    Advertising spots and influence of emotion on their memorization

  • Original language description

    Broadcasting of television advertising spots belongs to one of the most expensive. The expectation is high effectiveness of advertising messages, attracting of attention, invoking of emotions and storage in long-term memory of recipients. One of the direct methods to determine the effectiveness of advertising is neuromarketing research.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

    AJ - Literature, mass media, audio-visual activities

  • OECD FORD branch

Result continuities

  • Project

  • Continuities

    I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace

Others

  • Publication year

    2015

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Proceedings of the 4rd CER Comparative European Research Conference

  • ISBN

    978-0-9928772-8-6

  • ISSN

  • e-ISSN

  • Number of pages

    7

  • Pages from-to

    27-33

  • Publisher name

    Sciemcee Publishing

  • Place of publication

    London

  • Event location

    London

  • Event date

    Jan 1, 2015

  • Type of event by nationality

    EUR - Evropská akce

  • UT code for WoS article