Advertising spots and influence of emotion on their memorization
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F26138077%3A_____%2F15%3A%230000881" target="_blank" >RIV/26138077:_____/15:#0000881 - isvavai.cz</a>
Result on the web
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DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Advertising spots and influence of emotion on their memorization
Original language description
Broadcasting of television advertising spots belongs to one of the most expensive. The expectation is high effectiveness of advertising messages, attracting of attention, invoking of emotions and storage in long-term memory of recipients. One of the direct methods to determine the effectiveness of advertising is neuromarketing research.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AJ - Literature, mass media, audio-visual activities
OECD FORD branch
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Result continuities
Project
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Continuities
I - Institucionalni podpora na dlouhodoby koncepcni rozvoj vyzkumne organizace
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
Proceedings of the 4rd CER Comparative European Research Conference
ISBN
978-0-9928772-8-6
ISSN
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e-ISSN
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Number of pages
7
Pages from-to
27-33
Publisher name
Sciemcee Publishing
Place of publication
London
Event location
London
Event date
Jan 1, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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