KNOWLEDGE MARKETING COMMUNICATION – DETERMINANT OF SALES PROMOTION

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F04274644%3A_____%2F18%3A%230000472" target="_blank" >RIV/04274644:_____/18:#0000472 - isvavai.cz</a>
Result on the web
<a href="https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf" target="_blank" >https://fmk.sk/download/Marketing-Identity-Digital-Mirrors-I.pdf</a>
DOI - Digital Object Identifier
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Result language
angličtina
Original language name
KNOWLEDGE MARKETING COMMUNICATION – DETERMINANT OF SALES PROMOTION
Original language description
The paper deals with the exploration of the importance of marketing knowledge in relation to the choice of application of sales promotion tools to meet the marketing objectives of the offer. At the time of digital and holistic marketing, knowledge is an important determinant of consumer purchasing decisions. Within the digital forms of sales support tools used, knowledge is a key area for maintaining a portfolio of customers in CRM and CSR systems as well.
Czech name
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Czech description
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Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Article name in the collection
Marketing Identity 2018 - Digital Mirrors - part I.
ISBN
9788081059841
ISSN
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e-ISSN
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Number of pages
11
Pages from-to
321-331
Publisher name
University of Ss. Cyril and Methodius in Trnava
Place of publication
Trnava
Event location
Smolenice (Slovakia)
Event date
Nov 6, 2018
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
000467818300031

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