HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F15%3A%230000191" target="_blank" >RIV/25619161:_____/15:#0000191 - isvavai.cz</a>
Result on the web
<a href="http://www.degruyter.com/view/j/kbo.2015.21.issue-3/issue-files/kbo.2015.21.issue-3.xml" target="_blank" >http://www.degruyter.com/view/j/kbo.2015.21.issue-3/issue-files/kbo.2015.21.issue-3.xml</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
HOW CORPORATE SOCIAL RESPONSIBILITY CAN CONTRIBUTE TO GROWTH STRATEGY
Original language description
The slow growth of the economy requires an adequate response, even from companies in the hotel industry. In order to achieve an increase in turnover, they can react with a change of strategy, or cost cutting. The use of corporate social responsibility has been identified as one potential strategy of growth. Corporate social strategy is based on three traditional crucial factors that include social, economic and ecological values. The authors of this contribution analyse the possibilities to achieve an outstanding reputation of a company in the field of corporate social responsibility in order to gain the support of the public and stakeholders. They refer to the fact that corporate social responsibility is one possible way to achieve long-term profitable growth in the field of the hotel industry, even in a complex economic development.
Czech name
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Czech description
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Classification
Type
D - Article in proceedings
CEP classification
AE - Management, administration and clerical work
OECD FORD branch
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Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2015
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Article name in the collection
The 21st International Conference The Knowledge-Based Organization, Conference Proceedings 1, Management and Military Sciences
ISBN
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ISSN
1843-6722
e-ISSN
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Number of pages
6
Pages from-to
166-171
Publisher name
"Nicolae Balcescu" Land Forces Academy Publishing House
Place of publication
Sibiu
Event location
Sibiu
Event date
Jan 1, 2015
Type of event by nationality
EUR - Evropská akce
UT code for WoS article
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