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The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

The result's identifiers

  • Result code in IS VaVaI

    <a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F19%3AN0000013" target="_blank" >RIV/25619161:_____/19:N0000013 - isvavai.cz</a>

  • Result on the web

    <a href="https://ibima.org/conference/34th-ibima-conference/" target="_blank" >https://ibima.org/conference/34th-ibima-conference/</a>

  • DOI - Digital Object Identifier

Alternative languages

  • Result language

    angličtina

  • Original language name

    The Analysis of Content Availability for Customers on the Websites of Prague Four-Star Hotels

  • Original language description

    The aim of this article is to introduce the results of a pilot study which focused on analysing availability of selected content on the websites of Prague four-star hotels. This study is a part of a more extensive research of selected indicators on websites of various business areas. The individual phases of the entire research are designed to be carried out in a long term, gradually and always exclusively for a specific business area. The choice of the particular field for each phase is the key to the selection of indicators studied on the websites which are field-specific. All phases share the underlying hypothesis that the most of hotels utilise every available opportunity to gain and maintain customers. This article focuses on the contents and availability of relevant data on websites of Prague fourstart hotels in relation to marketing, communication and business. Content level was analysed on a dichotomous scale, with the aim to determine the existence, non-existence respectively, of relevant data and the possibility to communicate them appropriately. An inquiry was also made into the existence of utilities which may not necessarily carry informational value but enhance the comforts of the beholders. Example of this may be the number of languages in which the website is available. The research does not cover the availability of basic and standard information about the hotels, i.e. the room being equipped with a bed. The results may serve as a guideline how to improve relations between hotels and their customers in the future.

  • Czech name

  • Czech description

Classification

  • Type

    D - Article in proceedings

  • CEP classification

  • OECD FORD branch

    50204 - Business and management

Result continuities

  • Project

  • Continuities

    N - Vyzkumna aktivita podporovana z neverejnych zdroju

Others

  • Publication year

    2019

  • Confidentiality

    S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

Data specific for result type

  • Article name in the collection

    Vision 2025: Education Excellence and Management of Innovations through Sustainable Economic Competitive Advantage

  • ISBN

    978-0-9998551-3-3

  • ISSN

  • e-ISSN

  • Number of pages

    48

  • Pages from-to

    1937-1944

  • Publisher name

    International Business Information Management Association

  • Place of publication

    Madrid

  • Event location

    Madrid

  • Event date

    Nov 13, 2019

  • Type of event by nationality

    WRD - Celosvětová akce

  • UT code for WoS article