Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market
The result's identifiers
Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F18%3AN0000065" target="_blank" >RIV/25619161:_____/18:N0000065 - isvavai.cz</a>
Alternative codes found
RIV/60162694:G42__/18:00536280 RIV/25940082:_____/18:N0000017
Result on the web
<a href="https://ijeba.com/journal/152" target="_blank" >https://ijeba.com/journal/152</a>
DOI - Digital Object Identifier
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Alternative languages
Result language
angličtina
Original language name
Corporate Social Responsibility in Hotel Industry: Empirical Analysis of Transitional Market
Original language description
Using the non-parametric approach and data assembled by questionnaire survey among top and middle managers of hotels and hotel chains, the authors analyse management views on the importance of selected areas of Corporate Social Responsibility. The examined areas were the area of the relevant community, the economic, social and environmental areas. The aim of this paper is to find what importance do managers attribute to individual activities in selected CSR areas in hotel industry and whether they are influenced by any characteristic features of hotels in question. The research outcomes confirm the current state of development in the area CSR in transitional economy, which does not appreciate the complexity of current business world and concentrates predominantly on short and medium-term goals. Among positive Czech specifics we can certainly count the detailed knowledge of local conditions in local environment and willingness of employees to provide additional services to their customers, which creates positive response from clients and contributes to their loyalty.
Czech name
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Czech description
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Classification
Type
J<sub>ost</sub> - Miscellaneous article in a specialist periodical
CEP classification
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OECD FORD branch
50204 - Business and management
Result continuities
Project
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Continuities
N - Vyzkumna aktivita podporovana z neverejnych zdroju
Others
Publication year
2018
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů
Data specific for result type
Name of the periodical
International Journal of Economics and Business Administration
ISSN
2241-4754
e-ISSN
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Volume of the periodical
VI/2018
Issue of the periodical within the volume
1
Country of publishing house
GR - GREECE
Number of pages
29
Pages from-to
61-89
UT code for WoS article
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EID of the result in the Scopus database
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