IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES

Result code in IS VaVaI
<a href="https://www.isvavai.cz/riv?ss=detail&h=RIV%2F25619161%3A_____%2F22%3AN0000001" target="_blank" >RIV/25619161:_____/22:N0000001 - isvavai.cz</a>
Result on the web
<a href="http://dx.doi.org/10.33543/1201" target="_blank" >http://dx.doi.org/10.33543/1201</a>
DOI - Digital Object Identifier
<a href="http://dx.doi.org/10.33543/1201" target="_blank" >10.33543/1201</a>

Result language
angličtina
Original language name
IDENTIFICATION OF THE USE OF REVENUE MANAGEMENT TOOLS IN ACCOMMODATION SERVICES
Original language description
The presented paper focuses on the problem of using revenue management tools in the hospitality industry. The research uses a quantitative method based on the questionnaire (n = 254). The research locality is the Czech Republic, and the survey was done during the years 2017 - 2021. One of the results says that tools based on the price are more often used than tools based on the managing capacity. The most typical tool related to the price is discounts and the intuition of the responsible person. Based on the hypothesis testing, we can say that dynamic prices and tools that work with occupancy are used in the larger hotel more often.
Czech name
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Czech description
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Type
J<sub>imp</sub> - Article in a specialist periodical, which is included in the Web of Science database
CEP classification
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OECD FORD branch
50204 - Business and management

Publication year
2022
Confidentiality
S - Úplné a pravdivé údaje o projektu nepodléhají ochraně podle zvláštních právních předpisů

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